Our Core Values


Our products go in your body and they're essential to health. You deserve to know what they are, where they come from, and what they do. We're proud of the decisions we make, so we're clear about our process-and our challenges-so you can have absolute trust in us.


Every body is different, so everything we do is designed to meet your individual needs-health-wise. From our personalized recommendations, to our preference for person-to-person (rather than brand-to-customer) relations, we'll treat you like the unique human being you are.


"Good enough" is never good enough. We don't just post an FAQ, we provide real-time support from nutritionists. We don't just send the correct-letter supplements, we source them for the heightest quality and bioavailability. We want you to be your best self, and help you get there with an extra measure of kindness, compassion and support.


Knowledge is power, and we want to empower you to take control of your health through nutrition. Our physician and nutritionists advisory board embodies ongoing education to provide science-backed solutions, and we pass on that knowledge to you in digestible doses, so you come away from your experience with us knowing a little more about how to be healthy.

Every order helps two
children in need

We've partnered with Vitamin Angels, a non profit that fights malnutrition among moms and children around the world.
For every order shipped, you provide two children with vitamins for an entire year.

Our Team

We are a team of highly motivated people, driven by a passion to promote the health and well-being of our customers. We truly believe that doing the right thing, for the right reasons, is the only way to operate a business - and we put these values to work every day, in everything we do.

Founders + Executive Team

Foubder Jason Brown

Jason Brown

Founder & CEO

With over 35 years of executive experience, Jason has developed and served as a global advisor to numerous businesses. As a founder and CEO, his ideas and implementations have earned him a reputation for being an inspirational leader and team builder around the office. He is a proud and devoted father to five children and has six grandchildren, all ranging from ages 1 to 48.

Tamara Bernadot

Tamara Bernadot

Founder & Chief Nutrition Officer

With over 30 years of experience working with retailers in the health and wellness industry, Tamara has developed a passion for nurturing small businesses to encourage development and growth. As a founder and Chief Nutrition Officer, she leads our nutrition team in the development of the Persona program. By working with our medical advisory board, nutritionists, and technology team, she assisted in the development of our Vitamin Advisor, which provides over one million unique combinations to our customers.

Prem Thudia

Prem Thudia

Founder & Chief Technology Officer

Prem is a founder and CTO of Persona. He has over 20 years of experience and serves as the core of our digital strategy and operations. Prem is a graduate of the University of Missouri, and has a degree from Osmania University. He is well-versed in eCommerce, web development, and networking, which allows him to administer technical development strategies in a way that provides a smooth experience for our customers.

Valorie Norwood

Valorie Norwood

Chief Financial Officer

Valorie has extensive experience in accounting, finance, and operations. She worked with the founding team at Organic to Go as Chief Accounting Officer. She is a strong team leader and communicator who highly values personal and business integrity.

Brad Schlicht

Brad Schlicht

VP of Operations

Brad has over 15 years of direct-to-consumer Operations and Fulfillment experience working with our founding team. Beginning his career managing one distribution center and growing to three facilities in three states. A key strength is his cooperative leadership style and ability to drive team members to provide excellence in a customer-centric environment.

  • Shivanand_Dixit

    Shivanand Dixit

    Vice President
    of Tech Delivery

  • Ravi Sekhar

    Ravi Sekhar

    Sr SQL Developer

  • Srinivasa Rao Ganta

    Srinivasa Rao Ganta

    Sr Coldfusion Developer

  • Srinivasa Rao Damarasingi

    Srinivasa Damarasingi

    Coldfusion Developer

  • Sujatha Kutcharlapati

    Sujatha Kutcharlapati

    Software Test Engineer

  • Vimal Anand

    Vimal Anand

    Sr UI/UX Developer

  • Vinay Kumar Yalam

    Vinay Kumar Yalam

    Coldfusion Developer

  • Md Bulbul Hasan

    Md Bulbul Hasan

    Sr Front End Web Developer

  • Vinod Kumar Kalangi

    Vinod Kumar Kalangi

    Web Developer

  • Vivek Somalaraju

    Vivek Somalaraju

    SQL Database Administrator

  • Jackie Ploscowe

    Jackie Ploscowe

    Director of Business Development

  • Heather Stapf

    Heather Stapf

    Retention Marketing

  • Danielle Clement

    Danielle Clement

    Visual Designer

  • Brendan Laird

    Brendan Laird

    Graphic Designer

  • Michael Bacon

    Michael Bacon

    Receiving Lead

  • Joseph Gonzalez

    Joseph Gonzalez

    Operations Manager

  • Jennifer Stott

    Jennifer Stott

    Pick, Pack, & Ship Lead

  • Nathan Reed

    Nathan Reed

    Dispense Operator

  • Josephine Jiggets

    Josephine Jiggets

    Operations Fulfillment Associate

  • Alonzo Jiggets

    Alonzo Jiggets

    Operations Fulfillment Associate

  • Kasandra Renfrow

    Kasandra Renfrow

    Operations Fulfillment Associate

  • Erin Ogi

    Erin Ogi

    Operations Fulfillment Associate

  • Brendon Hampton

    Brendon Hampton

    Operations Fulfillment Associate

  • Samantha Savage

    Samantha Savage

    Operations Fulfillment Associate

  • Angie Kuhn

    Angie Kuhn

    Director of Nutritional Support, MS, RDN

  • Karina Churchill

    Karina Churchill

    Customer Support Manager & Nutritionist, BSN

  • Leah Keeney

    Leah Keeney

    Nutritionist, BSN

  • Ivy Karlinsky

    Ivy Karlinsky

    Nutritionist, BSNEx

  • Courtney Jackson

    Courtney Jackson

    Nutritionist, MPH

  • Erica Olson

    Erica Olson

    Nutritionist, BSN

  • Julia DiDonato

    Julia DiDonato

    Nutritionist, BSN

  • Jonathan Koc

    Jonathan Koc

    Senior Financial Analyst

  • Steve Dubin

    David Abramson

    Strategic Business Advisor

  • Prem Thudia

    Peter Weiss

    Financial Advisor

  • Steve Dubin

    Steve Dubin

    Strategic Business Advisor