Our Core Values


Our products go in your body and they're essential to health. You deserve to know what they are, where they come from, and what they do. We're proud of the decisions we make, so we're clear about our process-and our challenges-so you can have absolute trust in us.


Every body is different, so everything we do is designed to meet your individual needs-health-wise. From our personalized recommendations, to our preference for person-to-person (rather than brand-to-customer) relations, we'll treat you like the unique human being you are.


"Good enough" is never good enough. We don't just post an FAQ, we provide real-time support from nutritionists. We don't just send the correct-letter supplements, we source them for the heightest quality and bioavailability. We want you to be your best self, and help you get there with an extra measure of kindness, compassion and support.


Knowledge is power, and we want to empower you to take control of your health through nutrition. Our physician and nutritionists advisory board embodies ongoing education to provide science-backed solutions, and we pass on that knowledge to you in digestible doses, so you come away from your experience with us knowing a little more about how to be healthy.

Every order helps two children in need

We've partnered with Vitamin Angels, a non profit that fights malnutrition
among moms and children around the world. For every order shipped, you
provide two children with vitamins for an entire year.

Our Team

We are a team of highly motivated people, driven by a passion to promote the health and well-being
of our customers. We truly believe that doing the right thing, for the right reasons, is the only way to
operate a business - and we put these values to work every day, in everything we do.

Founders + Executive Team

Foubder Jason Brown

Jason Brown

Founder & CEO

With 40 years of experience building companies from the start to a mature successful organization, Jason has been a founder of nine direct-to-consumer businesses in three countries. Persona was founded in July of 2016 with his co-founders of over 20 years, Tamara and Prem. Together with their passion around health and wellness, providing the highest quality ingredients and service, they have built a company based on deep research from their team of nutritionists under the direction of our Medical Advisory Board. Jason views that his most important responsibility as a leader is to focus on finding the right team members for the key roles surrounding our customer support and the operations to meet our commitments. As a founder and CEO, his ideas and implementations have earned him a reputation for being an inspirational leader and team builder. From the inception of Persona, Jason has always done business with a purpose and provides support for malnourished children through Vitamin Angles. He is a proud and devoted father/grandfather to five children and seven grandchildren.

Tamara Bernadot

Tamara Bernadot

Founder & Chief Nutrition Officer

Tamara Bernadot has over 30 years of experience working with doctors, retailers, and manufacturers in the health and wellness industry. Tamara began her career doing research and looking for alternative nutritional support for her family and her customers. She has served as the Chief Operating Officer of Custom Nutrition Services which developed personalized nutrition programs for Dr. Andrew Weil, The doctors at the Pritikin Longevity Center, and Dr. Barry Sears, the creator of the Zone diet. As a founder and Chief Nutrition Officer for Persona, Tamara leads our nutrition team working with our current staff of 7 nutritionists to compile the required research to support our Medical Advisory Board. Once the science has been validated, Tamara is responsible for building out the logic for our rules-based algorithm and oversees the team of formulators we work with to create our custom nutritional supplements. Tamara has personally visited all of our key manufactures facilities and confirms that all products we sell have been created in an FDA approved nutritional supplement manufacturing facility. Tamara, Jason and Prem, as co-founders, have worked together for over 20 years.

Prem Thudia

Prem Thudia

Founder & Chief Technology Officer

Prem Thudia has over 20 years of experience in IT and serves as the lead of all of our digital strategy and operations. Prem is a graduate of the University of Missouri, and has a secondary degree in technology from Osmania University. He is co-founder and Chief Technology Officer at Persona and has been key to both the creation and the development of our end-to-end technology solution. He is well-versed in eCommerce, web development, networking, and cyber security which allows him to administer technical development strategies providing a smooth experience for our customers and safety of our company wide information. Over the past 20 years, he has worked in tandem with Tamara and Jason building out technology that gives our customers a unique recommendation and our operations team the ability to provide superior customer support. His development work has enabled our algorithm to create an unlimited number of combinations based on the 45 base questions, which change depending upon our vitamin advisor takers answers. Through his leadership our technology team now includes programmers, database administration, UX/UI design as well as site testing and when needed, connecting to proven API platforms.

Valorie Norwood

Valorie Norwood

Chief Financial Officer

Valorie has extensive experience in accounting, finance, and operations. She worked with the founding team at Organic to Go as Chief Accounting Officer. She is a strong team leader and communicator who highly values personal and business integrity.

Valorie Norwood

Cynthia Trumpey

Chief Marketing Officer

Cynthia has over 20 years of experience in digital and traditional marketing with particular expertise in building direct-to-consumer brands. She graduated from the University of Wisconsin and has an MBA in Marketing and Finance from Kellogg Graduate School of Management, Northwestern University. Passionate about nutrition, she holds a Precision Nutrition Level 1 Certification.

Brad Schlicht

Brad Schlicht

VP of Operations

Brad has over 15 years of direct-to-consumer Operations and Fulfillment experience working with our founding team. Beginning his career managing one distribution center and growing to three facilities in three states. A key strength is his cooperative leadership style and ability to drive team members to provide excellence in a customer-centric environment.

  • Shivanand_Dixit

    Shivanand Dixit

    Vice President
    of Tech Delivery

  • Ravi Sekhar

    Ravi Sekhar

    Sr SQL Developer

  • Srinivasa Rao Ganta

    Srinivasa Rao Ganta

    Sr Coldfusion Developer

  • Srinivasa Rao Damarasingi

    Srinivasa Damarasingi

    Coldfusion Developer

  • Vimal Anand

    Vimal Anand

    Sr UI/UX Developer

  • Vinay Kumar Yalam

    Vinay Kumar Yalam

    Coldfusion Developer

  • Md Bulbul Hasan

    Md Bulbul Hasan

    Sr Front End Web Developer

  • Vinod Kumar Kalangi

    Vinod Kumar Kalangi

    Web Developer

  • Vivek Somalaraju

    Vivek Somalaraju

    SQL Database Administrator

  • Jackie Ploscowe

    Jackie Ploscowe

    Director of Business Development

  • Heather Stapf

    Heather Stapf

    Retention Marketing

  • Danielle Clement

    Danielle Clement

    Visual Designer

  • Brendan Laird

    Brendan Laird

    Graphic Designer

  • Allyson Murphy

    Allyson Murphy

    Art Director

  • Joseph Gonzalez

    Joseph Gonzalez

    Operations Manager

  • Jennifer Stott

    Jennifer Stott

    Pick, Pack, & Ship Manager

  • Nathan Reed

    Nathan Reed

    Dispense Manager

  • Josephine Jiggets

    Josephine Jiggets

    Operations Fulfillment Associate

  • Alonzo Jiggets

    Alonzo Jiggets

    Floor Supervisor

  • Kasandra Renfrow

    Kasandra Renfrow

    Operations Fulfillment Associate

  • Brendon Hampton

    Brendon Hampton

    Receiving Lead

  • Samantha Savage

    Samantha Savage

    Operations Fulfillment Associate

  • Michael Campbell

    Michael Campbell

    Operations Fulfillment Associate

  • Lisa Elce

    Lisa Elce

    Operations Fulfillment Associate

  • Kristina Foley

    Kristina Foley

    Operations Fulfillment Associate

  • Angie Kuhn

    Angie Kuhn

    Director of Research and Nutrition

  • Karina Churchill

    Karina Churchill

    Customer Support Manager & Nutritionist, BSN

  • Leah Keeney

    Leah Keeney

    Nutritionist, BSN

  • Ivy Karlinsky

    Ivy Karlinsky

    Nutritionist, BSNEx

  • Courtney Jackson

    Courtney Jackson

    Nutritionist, MPH

  • Erica Olson

    Erica Olson

    Nutritionist, BSN

  • Julia DiDonato

    Julia DiDonato

    Nutritionist, BSN

  • Christen Jeans

    Christen Jeans


  • Steve Dubin

    David Abramson

    Strategic Business Advisor

  • Prem Thudia

    Peter Weiss

    Financial Advisor

  • Steve Dubin

    Steve Dubin

    Strategic Business Advisor